Handsome postally unused c. 1915 postcard of Universal City, "the Capital of Filmland," in the foothills of North Hollywood (Lankershim Blvd.) in Los Angeles, California.  Universal City, which would become Universal Studios, was opened in March 1915 by Carl Laemmle on 230 acres formerly known as the Oak Crest Ranch.  Silent-film movie stars and daredevil stunt pilots were featured at the grand opening.  Laemmle, a German immigrant, opened his first nickelodeon in Chicago in 1906 before moving to New York City, where he joined with several other small motion picture companies to create Universal Pictures.  By 1912, Laemmle operated three small studios in Hollywood but consolidated them when he purchased the Oak Crest Ranch in 1913 for $165,000.

 

With the help of actors and movie hands, he put up makeshift buildings and began filming hundreds of one-reel and two-reel silent westerns.  At the time, other Tinsel Town movie studio executives laughed at Laemmle, calling Universal "Laemmle's Folly" and making fun of it because it was considered too far out of town.  A desirable cinematography or Los Angeles County collectible in very good condition.